The assisted living industry is out to make a new name for itself, or at least certain parts of it are. As seniors live longer lives, they’re increasingly interested in finding better places to enjoy their time. For many, the conventional nursing home just doesn’t cut it, and the market is becoming ever more aware of that fact.
I recently came across an English-language article in a Finnish newspaper, and it reveals some of the fascinating new developments in Finland’s senior care.
A slew of new retirement homes are opening there, each designed to cater to popular pastimes or specific hobbies. One home emphasizes gardening, for instance, and its residents spend much of their day outdoors. Others, meanwhile, focus on providing fancy four-course dinners and excellent glasses of wine every night.
There are even “old-age homes,” as they call them, that specialize in environmentalism, cultural media, and sports! Those options have apparently proven quite popular there, though the more diverse selections are largely confined to Helsinki and other big cities.
Cost is a major concern, too. Even by-the-book senior care is expensive, so more specialized services like these come with a considerable upcharge. That makes them an option only for the wealthy or those who’ve planned prudently and well in advance.
Stateside, we’ve started to see specialization and innovation in our own senior care industry as well, though perhaps not yet quite so creative as the Finns. As the pendulum continues to swing in that direction, we’ll probably see much more specialization in the years to come. Of course, cost will be an all-important factor for America’s seniors, too.
If you’re peering down the road into your own future and think that a different kind of “old-age home” might be right for you, the time to start planning is now. One of my primary focuses is helping people employ sensible strategies for saving and utilizing all the available resources out there to secure their futures in advance. Give me a call to talk about what we can do together.